Product Teardown
See what competitors actually do, not what they claim
A comprehensive, hands-on analysis of a competitor's product that reveals the truth behind their marketing claims. We use the product exactly like your customers would, documenting every feature, limitation, and hidden capability.
The Problem
Marketing materials and demo videos only show what vendors want you to see. They hide limitations, exaggerate capabilities, and gloss over the user experience. Your product team needs to know what competitors actually deliver—not what they promise.
Our Solution
Our Product Teardown service provides an unbiased, evidence-based analysis of any software product. We sign up, configure, and use the product through real-world scenarios, capturing screenshots, recordings, and detailed notes at every step.
Deliverables
Executive Summary
Key findings and strategic implications in a format ready for leadership review
Feature-by-Feature Analysis
Detailed breakdown of every major capability with evidence of how it actually works
Screenshots & Recordings
Visual documentation of the product in action, including edge cases and error states
Strengths & Weaknesses Report
Honest assessment of where the competitor excels and where they fall short
Competitive Positioning Insights
Recommendations on how to position your product against this competitor
Why teams choose this service
Real benefits backed by our experience working with leading software companies.
Evidence-Based Decisions
Stop guessing about competitor capabilities—know exactly what they can and cannot do
Faster Product Strategy
Identify gaps and opportunities without spending months on internal research
Sales Enablement
Arm your sales team with accurate competitive intelligence they can use in deals
Risk Mitigation
Avoid building features that competitors already do better
Ideal for
Related Services
Often paired with Product Teardown for comprehensive intelligence
Ready to get started?
Let's discuss how Product Teardown can help your team make better competitive decisions.