Competitive Matrix
Side-by-side truth across your competitive set
A structured comparison of multiple products across the dimensions that matter most to your buyers. We test each product against the same criteria, providing an objective view of where you win and where you need to improve.
The Problem
Analyst reports and G2 reviews give you opinions, not facts. Feature comparison tables on competitor websites are biased. Your team needs an objective, apples-to-apples comparison based on actual product behavior.
Our Solution
We define the evaluation criteria with you, then systematically test each product against those criteria. The result is a matrix that shows exactly how products compare—backed by evidence, not marketing claims.
Deliverables
Comparison Matrix
Interactive spreadsheet showing how each product scores across all evaluation criteria
Methodology Documentation
Clear explanation of how each criterion was tested and scored
Evidence Package
Screenshots and recordings supporting each score in the matrix
Gap Analysis
Identification of where your product leads, lags, or matches competitors
Presentation Deck
Executive-ready slides summarizing key findings and recommendations
Why teams choose this service
Real benefits backed by our experience working with leading software companies.
Objective Comparison
Remove bias and opinion from competitive analysis with evidence-based scoring
Prioritization Clarity
See exactly which gaps matter most and where you already win
Stakeholder Alignment
Give leadership a clear view of competitive positioning
Marketing Ammunition
Create comparison content backed by real testing, not claims
Ideal for
Related Services
Often paired with Competitive Matrix for comprehensive intelligence
Ready to get started?
Let's discuss how Competitive Matrix can help your team make better competitive decisions.