Battlecards
Win more deals with evidence-based positioning
Concise, actionable competitive intelligence formatted for sales conversations. Our battlecards give your team the ammunition they need to handle objections, differentiate your product, and win against specific competitors.
The Problem
Sales teams face competitive objections daily but often lack accurate, up-to-date intelligence. Generic battlecards based on marketing claims don't hold up in real conversations with informed buyers.
Our Solution
We create battlecards grounded in actual product testing and competitive research. Every claim is backed by evidence, every objection handler is tested against real scenarios, and every differentiator is verified.
Deliverables
Competitor Battlecards
One-page reference cards for each major competitor
Objection Handlers
Scripted responses to common competitive objections
Differentiation Statements
Clear, defensible statements of competitive advantage
Trap-Setting Questions
Questions that expose competitor weaknesses
Evidence Library
Screenshots and proof points to back up claims
Why teams choose this service
Real benefits backed by our experience working with leading software companies.
Higher Win Rates
Arm sales with intelligence that actually works in deals
Faster Ramp Time
Get new reps up to speed on competitive positioning quickly
Consistent Messaging
Ensure every rep tells the same competitive story
Confidence in Conversations
Sales can speak authoritatively about competitors
Ideal for
Related Services
Often paired with Battlecards for comprehensive intelligence
Ready to get started?
Let's discuss how Battlecards can help your team make better competitive decisions.